Vertical Entertainment + Sequence

The folks at feature film distributor, Vertical Entertainment, were in the midst of another growth spurt at the company: since its inception, the business went from ~12 films per year to more than triple. It was time for their core identity program to express their stronger position in the market.

Collaborating with the always fantastic, Tim Strube at Sequence Creative, our team sprinted a series of design phases set on expressing the strength and ambition found within the business while infusing the work with a sense of modernity. A few of design selects are presented here with the final logomark & hero animation below.