First Strike promised to be an all-out global spectacle with Riot putting their dynamite production prowess on full display. While the tourney featured teams from all over the world, we were charged with creating a spot highlighting the North American teams competing in the event. As expected, the NA VALORANT scene is a brash, ambitious pool of players and teams hellbent on getting to the very top. Taking cues from these personalities, we sought to infuse the spot with those flavor combinations by adding another six gallons of gas, two buckets of Carolina Reaper peppers then bringing the whole thing to a boil and serving immediately, on fire.
Studio: We Are Royale Executive creative director: Brien Holman Managing director: Jen Lucero Executive producer: Rhys Demery Head of production: Eric Zapakin