PayPal + BUCK
Working with the folks at BUCK NYC, we devised a global campaign celebrating the launch of PayPal’s improved app, bringing together a wide variety of financial services under one roof. The team was deep: our overall campaign strategy created by Surbahi Rathi & Kevin Pires powered a large design crew led by creative directors Kendra Ryan (who also led the animation team) and Shannon Jager.
A truly incredible amount of design and animation exploration eventually led to a 4-day shoot across Brooklyn, with director Stephan Malik helming the live-action. Big ups to all-star producer Kim Stephens who reigned in the entire show over the course of many, many months deftly navigating teams across several continents and a hilariously long list of cutdowns and digital assets.
A truly incredible amount of design and animation exploration eventually led to a 4-day shoot across Brooklyn, with director Stephan Malik helming the live-action. Big ups to all-star producer Kim Stephens who reigned in the entire show over the course of many, many months deftly navigating teams across several continents and a hilariously long list of cutdowns and digital assets.