Working with the folks at BUCK NYC, we devised a global campaign celebrating the launch of PayPal’s improved app, bringing together a wide variety of financial services under one roof. The team was deep: our overall campaign strategy created by Surbahi Rathi & Kevin Pires powered a large design crew led by creative directors Kendra Ryan (who also led the animation team) and Shannon Jager.
A truly incredible amount of design and animation exploration eventually led to a 4-day shoot across Brooklyn, with director Stephan Malik helming the live-action. Big ups to all-star producer Kim Stephens who reigned in the entire show over the course of many, many months deftly navigating teams across several continents and a hilariously long list of cutdowns and digital assets.
A truly incredible amount of design and animation exploration eventually led to a 4-day shoot across Brooklyn, with director Stephan Malik helming the live-action. Big ups to all-star producer Kim Stephens who reigned in the entire show over the course of many, many months deftly navigating teams across several continents and a hilariously long list of cutdowns and digital assets.
BUCK NYC:
Group Creative Director: Ben Langsfeld
Executive Producer: Ryan McGrath
Producer: Kim Stephens
Production Coordinator: Jen Blackwell
Creative Director: Kendra Ryan
Creative Director: Eric Del Greco
Associate Creative Director: Shannon Jager
Senior Art Director: Connie Zhoh
Technical Director: Jose Fuentes
Strategy: Surbahi Rathi
Strategy: Kevin Pires
Copywriter: Logan O'Brien
Copywriter: Charlie Short
Storyboard Artist: Tristyn Pease
→ Design:
Jean-Michel Verbeeck, Daniel Whitaker, Viktoria Tsoy, Abbie Winters, Meeta Panesar
→ Animation:
Justin Lawes, Robin Desnou, Edvins Puzinkevics, Diego Abad, Hannah Sun, Michael Russo, Alex Perry, Fabian Morison, Julio Michelon, Meka Jewett
→ Editorial:
Editor: Dave Conte
Editor: Cameron Kelly
Assit Editor: Andrew McFarlane
Assit Editor: Talia Mazzarella
→ CG:
Chris Ribar, Filipe Machado
© 2023 respective studios and clients
Los Angeles, California