ERIC DEL GRECO
Creative Director


House of Taylor
Brand Identity
2017—18

We were asked to develop a new brand strategy and design for the Elizabeth Taylor Trust. Renamed House of Taylor, the trust serves as a corporate parent to several entities underneath it. We created a straightforward identity program to give HoT simple guidelines and tools to create material for their B2B efforts.

Services:

Strategy & Brand Platform
Identity Program


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Studio: Studio Cadre
Creative director: Eric Del Greco
Executive producer: Josh Friedman
Brand strategist: Liz Vogtsberger
Art director/designer: Nick D’Amico

Art director/designer: Jeanie Mordukhay

Type design: Chalet by House Industries

All work © Eric Del Greco and clients.
Los Angeles, California
2019