We were asked to develop a new brand strategy and identity system for the Elizabeth Taylor Trust. Renamed House of Taylor, the trust serves as a corporate parent to several entities underneath it. We created a straightforward identity program to give HoT simple guidelines and tools to create material for their B2B efforts.



Studio: Studio Cadre
Creative director: Eric Del Greco
Executive producer: Josh Friedman
Brand strategist: Liz Vogtsberger
Art director/designer: Nick D’Amico

Art director/designer: Jeanie Mordukhay

Type design: Chalet by House Industries
2021—
Los Angeles, Calif.