mOcean and I kicked off a wonderful spring fling via a 3-spot campaign for FOX Sports' coverage of the US Open.
Zeroing in on a narrative circling the young age of the game's best, we built the story of the “Young Guns” and filled the spots with their unique personalities, big wins and tragic misses all wrapped up in a text-driven graphic language.
Zeroing in on a narrative circling the young age of the game's best, we built the story of the “Young Guns” and filled the spots with their unique personalities, big wins and tragic misses all wrapped up in a text-driven graphic language.
Studio: mOcean
Creative director: Eric Del Greco
Executive producer: James Sweigert
Producer: Lauren Counter
© 2023 respective studios and clients
Los Angeles, California