Thematic

Brand Identity

2018

Thematic is a feature film production company created by partners Ben Grayson and Chris Hemsworth.

Working closely with the founders, we developed a visual language inspired by the environments and landscapes that shaped the partners’ perspectives (Texas & Australia, respectively) and cinematic interests. 

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Studio: Studio Cadre
Creative director: Eric Del Greco
Executive producer: Josh Friedman
Art director: Nick D’Amico

Elizabeth Taylor

Brand Identity

2018

With House of Taylor’s brand picture in focus, we shifted gears to the Elizabeth Taylor brand.

Our team redefined the brand platform, designed and administered the brand’s social channels, created a brand identity program and launched the new elizabethtaylor.com

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Studio: Studio Cadre
Creative director: Eric Del Greco
Executive producer: Josh Friedman
Brand strategist: Liz Vogtsberger
Art director/designer: Nick D’Amico
Art director/designer: Jeanie Mordukhay

House of Taylor

Brand Identity

2017—18

We were asked to develop a new brand strategy and design for the Elizabeth Taylor Trust. Renamed House of Taylor, the trust serves as a corporate parent to several entities underneath it. We created a straightforward identity program to give HoT simple guidelines and tools to create material for their B2B efforts.

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Studio: Studio Cadre
Creative director: Eric Del Greco
Executive producer: Josh Friedman
Brand strategist: Liz Vogtsberger
Art director/designer: Nick D’Amico
Art director/designer: Jeanie Mordukhay

Speedo USA

Advertising

2017—18

Over the past two years, I’ve directed a small team in LA to model, design, animate and render a couple of hours of animated, photoreal CG product shots to be used across Speedo’s channels for the great team at PVH Corp. This reel contains some of the fan favorites. To view the work in context, Speedo USA links here, here, and here. 

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Studio: Big Safari Project Office
Creative director: Eric Del Greco
Associate creative director: Orlando Costa
3D modelling: Adam Rosenzweig
Music: Bedtimes “Woodswimmer”

FOX Searchlight

Original Content

2017

The team at Searchlight required extra oomph to break through the opening weekend noise for their feature film, Patti Cake$.

The lead character, Patricia Dombrowski, is aiming for a rags-to-riches rapper narrative; our job was to create a piece that would connect the film (and her legit flow) with digital rap culture & outlets. We took an expertly delivered rap scene from the film and reimagined it as a super-stylized lyric video.

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Studio: Studio Cadre
Creative director: Eric Del Greco
Executive producer: Josh Friedman
Director: Ruffmercy